Shawn Nowlin
shawn.nowlin@ourvalley.org
Roanoke County Restaurant Week will return next Monday, and several local eateries are expected to participate. Created to drive customers to local food establishments in Virginia’s Blue Ridge during the slow season, event organizers are hopeful for a good 2021 turnout.
“The winter months tend to be more difficult for restaurants compared to the rest of the year, and the COVID-19 pandemic has contributed to the challenge restaurants are currently facing,” Roanoke County Director of Economic Development Jill Loope said. “Our office has partnered with the Roanoke Regional Chamber of Commerce, Vinton Area Chamber of Commerce, Salem-Roanoke County Chamber of Commerce and Visit Virginia’s Blue Ridge to extend the reach and effectiveness of this event.”
Restaurant Week participants usually set their own prices. From Feb. 15 through Feb. 28, Macado’s at 211 E Main Street will be offering specials in three tiers: $10 and under, $20 and under and $30 and under. Other restaurants that are participating next week as of press time Wednesday morning include Farmburguesa, Nishi Food and La Case Del Burrito in Vinton; and Inka Grill as well as Hollywood’s Restaurant & Bakery in Roanoke County.
“We want to recognize and thank the organizations and individuals it takes to plan and launch initiatives like Restaurant Week. This will help restaurants continue to build exposure and relationships with the community and generate economic growth. With COVID-19 impacting our community negatively, it is important to support these businesses,” Kat Pascal, owner of Farmburguesa, said.
Those who partake in Restaurant Week are encouraged to post their favorite dish on social media and tag the post with #ROCOeats so other community members can know what is being served throughout the event.
“We recognized that restaurants were hit hard during the pandemic and wanted to offer a promotional opportunity to support their sustainability, while featuring their unique offerings to the entire community. We are hopeful that this program in partnership with our area Chambers of Commerce will provide a little relief during a traditionally slow season,” said Marshall Stanley, Economic Development Specialist.
All restaurants operating within Roanoke County, the Town of Vinton and Salem areas can submit their menu offerings to Marshall Stanley, Economic Development Specialist, at mstanley@roanokecountyva.gov to be included in the Restaurant Week program.
Salem native Jamie Cooper says she always participates in Restaurant Week. “There really isn’t anything that I wouldn’t try locally. What I like to do is visit as many restaurants as possible and experience a variety of food combinations with friends and family. I hope that people support our community restaurants because they certainly need it,” she said.