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City of Salem receives Virginia Tourism Corporation DMO WanderLove Recovery Grant for tourism marketing

The City of Salem has received $10,000 from the Virginia Tourism Corporation (VTC) DMO WanderLove Recovery Grant Program, a new grant made available to Virginia’s Destination Marketing Organizations (DMOs) across the Commonwealth that have been heavily impacted by the novel coronavirus pandemic. Approximately $866,504 in marketing grant funds were awarded to 90 Destination Marketing Organizations overall.

Salem will use the grant funds to highlight the many things to do in and around the city from biking in Carvins Cove and visiting Parkway Brewing for a beer to eating a calzone at Mac and Bob’s.

“We will also urge visitors to find our hidden treasures like the Dilly Dally, Corbin’s Confections and our 9-11 Memorial. This is the first time we have applied in some time and we are very pleased to receive a grant,” said Carey Harveycutter, Salem’s Director of Tourism.

As Virginia begins to reopen, there is a lot of pent-up demand for leisure travel and people are seeking safe, close-to-home destinations that allow for social distancing and access to open spaces. With this in mind, the WanderLove campaign provides travel inspiration for road trips, outdoor recreation, hidden gems, small towns and Virginia’s signature LOVEworks program.

“Virginia tourism is a critical sector of our economy and has been heavily impacted by the coronavirus pandemic,” said Governor Ralph Northam. “Getting travelers back on the road and spending money in our cities and towns is one of the fastest ways to inject dollars back into the economy and our communities. The Virginia Tourism Corporation’s DMO WanderLove Recovery Grants gives localities the ability to market their destination as safe and welcoming when visitors are ready to resume travel.”

Tourism is one of the Commonwealth’s largest economic engines, with visitors to Salem spending more than $72,826,000 in 2018, supporting 753 work opportunities and contributing $5,524,868 in local and state tax revenue. The tourism and hospitality industries have also been among the hardest-hit by the pandemic, experiencing decreased revenue and job loss, along with the temporary closure of many tourism-related businesses. A revived tourism economy can help spur new economic activity and inject critical funds back into Virginia communities.

 

  • Submitted by Carey Harveycutter

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