Kroger launches online ordering at Towers store

ClickList offered at ten Roanoke Valley stores

The Towers Kroger now offers online ordering, becoming the tenth store in the Roanoke Valley to offer ClickList.

Customers order their groceries from a computer or their mobile device and now pick them up curbside at the store in Towers Shopping Center. In addition, groceries also can be picked up at Kroger stores at Bonsack, Cave Spring Corners, Daleville, Hollins, Lakeside, Tanglewood, Towne Square, Vinton and West Salem. Customers do not leave their cars.

Kroger has created about 15 new jobs at the store to staff the service. The jobs include associates who shop for customers, assemble orders and deliver groceries to customers’ cars at curbside.

More than 40,000 items – the same ones you find when shopping in the store – are available through ClickList. They include fresh meat, produce and adult beverages. Virginia law prohibits the sale of tobacco products and pharmacy prescriptions. The Towers Kroger will offer a selection of hot foods. Gift cards are excluded.

“ClickList is saving customers time and making their grocery shopping easier,” said Allison McGee, corporate affairs manager for Kroger’s Mid-Atlantic Division. “They say their typical weekly shopping takes 90-minutes or longer and using ClickList reduces the time to about 20-minutes.”

Initially, Kroger is waiving the $4.95 service charge for each customer’s first three orders. No minimum purchase is required.

The entire process – ordering and pick-up – takes about 20 minutes. “The feedback is terrific,” said McGee, “especially among parents of small children, young professionals, seniors and people who are mobility impaired. Many tell us they are saving money by using ClickList.

“Our customers are asking for the ability to shop when and how they want to make their lives easier,” said McGee. “Our goal is to meet our customers everywhere, every time, every day. Whether they are shopping with us in a store or online, we want it to be a simple, personalized experience that saves them time and money,” added McGee

ClickList is divided into three steps:

  • Customers place their order at and select a time to pick it up at the store the same day. Kroger requires a minimum of four hours’ notice. Customers may order up to three days in advance and pay online when ordering.
  • A Kroger associate shops the store to fulfill the order. If an ordered item is not available, the selector will choose a substitute. If an item is not available in the size ordered, the selector will choose another size. Any changes will be wrapped separately, and the customer may decline the substituted item. If the item costs more than the customer’s selection, the customer will receive the lower price. The customer’s order is stored in a temperature-controlled room. Coupons electronically linked to a customer’s Kroger Plus Card are automatically redeemed to reduce the cost of the order. Paper coupons will be deducted at the time of pick-up.
  • Associates deliver the groceries to the customer at a designated parking space near the store.

The Towers Kroger is the 62nd ClickList location in the Mid-Atlantic Division, which includes Virginia, West Virginia, North Carolina, Ohio, Kentucky and Tennessee. Across the country, Kroger has opened approximately 1,000 ClickList locations since November 2014.


-Submitted by Allison McGee

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