James “JP” Pennix has been named Roanoke College’s new vice president for enrollment management. The 1988 graduate of the college will assume his new role effective July 10, according to a news release.
“As a graduate, I know that the supportive academic environment at Roanoke College is unmatched,” Pennix said. “My career and background have prepared me for this opportunity to serve students and families while leading the enrollment team to continued success. I am honored to serve the College under President Shushok’s leadership.”
Pennix currently serves as senior associate director of recruitment in admissions at Virginia Tech. Previously, at Ferrum College he was vice president for enrollment management and dean of admissions and associate vice president of enrollment management at Radford University. Early in his career, Pennix held the role of director of admissions at Roanoke College.
With more than 22 years of experience in higher education recruitment and leadership at both public and private institutions, Pennix will oversee the offices of Admissions and Financial Aid at Roanoke College. He will report to the president and serve in the cabinet.
“We are incredibly excited to welcome JP back to Roanoke College,” said President Frank Shushok Jr. “Through this national search, we worked to identify a change agent who can advance our priorities and adapt to the changing needs of students. JP’s demonstrated commitment to inclusion, community partnerships and positively impacting the lives of college-bound students stood out. We know JP will make a significant impact.”
Pennix holds an undergraduate degree in mathematics from Roanoke College and a graduate degree in social work from Radford University. In addition, he served in the United States Naval Reserve from 1986 to 1993 and was honored with the National Defense Service Medal and the Overseas Service Ribbon for exemplary performance in relation to Operation Desert Shield/Storm in 1991.