Community partners spread peanut butter campaign for the hungry  

Feeding America Southwest VirginiaKroger and Q99 are teaming up to collect peanut butter throughout the month of August to support those facing hunger in Southwest Virginia.

During the month of August, Kroger stores throughout Southwest Virginia will be collecting jars of peanut butter. Shoppers may contribute peanut butter to the drive by placing plastic jars (no glass, please) in the specially marked bins located at the front of the stores. Kroger brand peanut butter will be included in the store’s “10 for $10” offerings from August 15 through 18.

“Peanut butter is consistently one of the most requested foods we distribute, but it is also the least donated,” said Pamela Irvine, President and CEO of Feeding America Southwest Virginia. “We’re excited once again to have Kroger and Q99 supporting us as we collect this nutritious, high-protein, back-to-school staple to help hungry families.”

In addition to local Kroger stores, donations may also be made at Feeding America Southwest Virginia, 1025 Electric Road in Salem.

“Kroger’s Zero Hunger Zero Waste commitment is to end hunger in the communities we serve by 2025,” said Allison McGee, corporate affairs manager for the Mid-Atlantic Division. “No family in a community we serve should ever go hungry. The peanut butter drive is an opportunity for people who are passionate about feeding people to join us in our mission.”

Q99’s (WSLQ-FM) David Page will host a live remote broadcast at the Bonsack Kroger store on Sunday, August 19, from noon – 2 p.m. with music, the Q99 prize wheel and other activities.  

Throughout the month of August, Feeding America Southwest Virginia will also accept donations online for the purchase of peanut butter at These donations will be matched by Kroger up to $4,000.


-Submitted by Amanda Allen, Marketing and Communications Coordinator

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