Roanoke County – The Regional Center for Animal Care and Protection is set to receive a $13,000 grant investment from national nonprofit Petco Love in support of its lifesaving work for animals in the Roanoke Valley.
Petco Love is a national nonprofit leading change for pets by harnessing the power of love to make communities and pet families closer, stronger, and healthier. Since its founding in 1999, Petco Love has invested $350 million in adoption and other lifesaving efforts. And Petco Love helps find loving homes for pets in partnership with Petco and more than 4,000 organizations — like ours — across North America, with 6.7 million pets adopted and counting.
“Our investment in the Regional Center for Animal Care and Protection is part of more than $15M in investments recently announced by Petco Love to power local organizations across the country as part of our commitment to create a future in which no pet is unnecessarily euthanized,” said Susanne Kogut, president of Petco Love. “Our local investments are only part of our strategy to empower animal lovers to drive lifesaving change right alongside us. We recently launched Petco Love Lost, a national lost and found database that uses pet image technology to simplify the search for lost pets.”
“We are very grateful for the support of Petco Love in helping us market our lost and adoptable animals who are housed at RCACP,” said Mike Warner, executive director. “These funds will allow us to be creative and purchase equipment necessary to create interactive social media posts to highlight our animals in need, as well as provide enrichment opportunities to showcase our animals in the community. We are excited to enhance our educational, marketing, and community volunteer efforts to increase the adoptions of our animals and to provide options to decrease owner surrenders.”
The Regional Center for Animal Care and Protection is the local municipal open intake shelter serving the communities of the City of Roanoke, Counties of Botetourt and Roanoke, and the Town of Vinton. The RCACP intakes approximately 4,000 animals each year through the facility. Since 2017, the RCACP has focused on reducing owner surrenders, increasing adoptions, increasing owner redemptions, and
working with various rescues to place animals with their forever homes.
-The Salem Times-Register
