A new era of baseball is coming to the Roanoke Valley. The Salem Red Sox, Single-A affiliate of the Boston Red Sox, have announced that the organization will undergo a full rebrand ahead of the 2026 season.
While the team will continue to deliver the same high-caliber, family-friendly entertainment that fans have come to love, the rebrand will usher in a new identity designed to celebrate the unique spirit, culture, and energy of the Blue Ridge region. The current 2025 season will continue under the Salem Red Sox name and identity, with the new branding set to debut on Opening Day in 2026. Salem will remain the Single-A affiliate of the Boston Red Sox.
“This rebrand is about honoring our roots while embracing the next chapter in our story,” said General Manager, Allen Lawrence. “We’re incredibly proud of our history as the Salem Red Sox, and we’re even more excited to create an identity that truly captures the pride and personality of our community.”
The new name, logos, and uniforms will be officially unveiled in the Fall of 2025. Fans can expect a fresh look that reflects the deep baseball tradition of the area, pays homage to the region’s assets, and embraces the pride and innovation that points toward an exciting future in Salem.
The 2025 version of the Red Sox opened the season with a three game sweep of the Delmarva Shorebirds but dropped five of six to the Fredricksburg Nationals last week to fall to 4-5 on the season. Salem is back home for six games against the Lynchburg Hillcats this week and the series opened with a 10-8 loss on Tuesday.
The Sox had a rare 11 am game on Wednesday followed by 6:35 pm games tonight through Saturday and a 1:05 pm start on Sunday against the Hillcats at Salem Memorial Ballpark. Monday is an off day, followed by a six game trip to Hickory next week to play the Crawdads, a farm team of the Texas Rangers.
